HOW MUCH MONEY WOULD YOU LET GO TO AVOID READING THIS BLOG POST?

Say you are at a new place, trying to find your way back to your hotel. One option is to get a map of the city and try to coordinate your position in relation to your hotel and start drawing your route. The other option is to start your GPS and retrieve step-by-step instructions on your phone. You don’t need to run a scientific study to say that most people will prefer the latter when given the option!

What makes cognitive effort aversive?